Now you need to generically define who is your customer, for example, you might say they are housewives, in their mid-30s or 40s, have at least 3 kids, who live in a suburban area, and who also know how to drive, or do not want to cook food, etc.
You need to be as specific as possible, as you will talk to one target segment at a time when you will attempt to advertise your product. Your selling pitch will use a language that suits a specific groupage A product that is designed for software engineers will be pitched differently as compared to a product designed for farmers.
Do not hypothetically assume that a specific segment in the market would want to buy your product or service. It is also entirely possible that once you begin to market your product, you may discover an entirely new type of market segment who may want to use your product more than the segment you initially attempted to target. One has to be focused, and open-minded at the same time; focusing on the needs of a single segment, while opening the door for the new ones to arrive.
It is entirely possible that the kind of people whose input you involved in the product development process, might not be as interested as a new customer segment. If so, then your work on product development has not been finished as yet, in fact, it never will. As with the emergence of every new kind of target segment, you may have to modify your proposition as per the demands of potential customers. It is an ongoing iterative process, and the ones who are adaptable, have a good listening ability, and the capacity to empathize with the customers are the ones who can keep evolving as required.
Use of Intuition, gut feel is fundamentally important in knowing if you are headed toward the right kind of customers.
No comments:
Post a Comment